2019 – Market research trends in Hungary


We have been missing an event for a long time, specifically for the market research profession. In 2019, we thought we would lay the groundwork for this by holding our own professional conference. Among other things, we invited company executives, data collection managers and research directors to our event to discuss their professional experience so far by thinking together on behalf of their company and to look to the future together.

We greeted our guests attending the conference with a lovely little gift.

The event was opened by Attila Seres, co-owner and managing director of SEDO Research Kft., With a short greeting and presentation of the programs.

The presentations were launched by Zdenko Ruzbaczky, Director General of the European National Panels, with his presentation “Online Research as a Commodity”.

At that time, László Majoros, as the operations director of GFK Hungária Piackutató Kft., Gave his presentation entitled “Artificial intelligence in market research”.

After a short break, Dr. Szabolcs Katona, Managing Director of Brainexpress, continued his presentation with the presentation “Specialists in the Market”.

The individual presentations were closed by Péter Doman, co-owner and managing director of SEDO Research Kft., With the presentation entitled “Difficulties and possibilities of personal data collection”.

We continued with a round table discussion, moderated by Dr. András Szabó and Balázs Kertész, managing directors of Szinapszis Kft.

The lectures were closed with a delicious dinner and casual conversation.

Thank you to all our partners for their trust and participation! See you next year!