Focus Group

Our focus group research is led by qualified interviewers, who create a friendly, permissive and pleasant environment that encourages different perceptions and points of view, without putting pressure on the respondents. During the informal discussions we can closely examine our client’s questions and the answers and opinions of the target group. This qualitative method provides opportunities to reveal the target group’s spontaneous reactions, emotional motivations, and the effects of group dynamics. In addition, we often use projective methods that help us gain insight about the deep psychological processes of the participants.